Q.Digital landed at the top of the Comscore rankings for June 2023, providing brand partners with the largest scale possible in LGBTQ+ US digital media at 9.6 million Unduplicated Unique Visitors across Q.Digital owned-and-operated sites LGBTQ Nation, Queerty, GayCities, INTO, plus distribution alliance sites AutoStraddle, PinkNews, and Grindr.
The June Comscore report revealed that Q.Digital’s massive unique visitor count is 3x more than Equal Pride’s audience and 4.8x more than Them.us. The same report shows that the content sites that Q.Digital represents continue to lead the segment in having the most engaged audience, with 2x the time spent per visitor.
The first-place Comscore ranking is especially significant in that it took place during Pride season, the most important time for audiences to connect with others in the LGBTQ+ community. Every Pride, Q.Digital provides advertisers with premium signature content programming opportunities including Queerty Pride50, GayCities Pride in Places & PrideFinder, Into’s 25 Under 25, and LGBTQ Nation’s Pride in Pictures.
For Pride season 2023, advertising brands like Nissan, Paramount +, Hilton, Toyota, AT&T, Planet Fitness, Chevrolet, Cadillac, Wells Fargo, Hulu, Absolut, and Xfinity all benefited from Q.Digital’s leading engaged audience as they partnered with the digital media company to meaningfully connect with LGBTQ+ consumers.
But Pride season only scratches the surface when it comes to opportunities for connecting with an LGBTQ+ audience. Looking ahead, Q.Digital will launch new fall tentpole programming designed to uplift our stories, inspire change, and celebrate our community accomplishments.
Upcoming key awareness periods include BiWeek (September), LGBTQ History Month (October), Coming OUT Day (Oct 11), and Spirit Day (Oct 17). The second week of November is Transgender Awareness Week, and Transgender Day of Remembrance falls on November 20. December 1 is World AIDS Day, while Pansexual Pride falls on December 8 and Human Rights Day on December 10.
Q.Digital’s fall signature programming includes HEROES, Hispanic Heritage Month, Innovators, Out for Good, LGBTQ History Month, Best of GayCities, and more. Interested in learning more about fall sponsorship opportunities? Let’s connect!
About Q.Digital
Q.Digital is proud to be LGBTQ+ owned and operated, certified by the ANA and NGLCC. While many media companies see a roster of owners over the years, Q.Digital just celebrated 15 years as a Founder-Led, LGBTQ-owned media company, with its enormous growth fueled by advertisers who renew year after year. The company was honored to recently be recognized as Small Business of the Year by the Golden Gate Business Association.