For over 13 years, the Queerties have grown into the largest LGBTQ+-owned and produced awards show, celebrating the creators shaping our community. What began as organic content for Queerty’s loyal audience has transformed into a platform that draws millions of votes annually, elevates LGBTQ+ talent, and connects brands with an audience whose global spending power exceeds $4.7 trillion. As one of the most anticipated events in LGBTQ+ media, the Queerties have become a cultural cornerstone that empowers creators and provides a unique space for advertisers to engage authentically with this influential audience.
At a recent webinar, Queerty Editor Cameron Scheetz hosted a lively discussion featuring singer-songwriter David Archuleta, his publicist Ken Phillips, and Q.Digital’s Regional VP of Sales, Scott Furman. The conversation explored the profound impact of the Queerties on creators, audiences, and advertisers—and why the event remains a must-watch for brands looking to build meaningful connections.
A Platform for Talent and Authentic Visibility
The Queerties shine a spotlight on the diverse talent that shapes LGBTQ+ culture. Singer-songwriter David Archuleta, a past Queerties performer, shared how the event has allowed him to celebrate his identity while connecting with fans on a deeper level. “The Queerties bring people together to honor creativity, diversity, and authenticity,” he said. “For me, it’s been an opportunity to deepen my bond with fans and explore meaningful brand collaborations.”
Ken Phillips, Archuleta’s publicist and owner of Ken Phillips Publicity Group Inc., emphasized how the Queerties advance LGBTQ+ representation. “It’s more than just an awards show—it’s a springboard for LGBTQ+ creators to showcase their talent, connect with fans, and capture the attention of major advertisers,” Phillips explained. He also highlighted the event’s ability to elevate creators beyond the LGBTQ+ media space, helping them reach new audiences and opportunities.
A Winning Formula for Brands
The Queerties offer advertisers more than just visibility—they deliver meaningful engagement. “With over 2.5 million votes cast last year and users spending an average of 16 minutes exploring the platform, brands get quality time with a deeply invested audience,” shared Scott Furman, Q.Digital’s Regional VP of Sales. This high level of interaction reflects the audience’s loyalty and genuine connection to the event, creating a unique opportunity for brands to resonate with consumers.
Furman highlighted how successful partnerships have amplified both the Queerties’ impact and advertisers’ brand recognition. The event’s focus on authenticity, storytelling, and cultural relevance has made it a standout opportunity to leave lasting impressions on LGBTQ+ audiences. By aligning with an event that celebrates creativity and diversity, brands demonstrate their commitment to inclusivity while building trust with an influential demographic.
For nine years, Lexus has been a shining example of what a strategic partnership with the Queerties can achieve. As the event’s key sponsor, Lexus has delivered unforgettable experiences, including glam cam photo stations and immersive brand activations, that have strengthened its position in the competitive automotive market. These activations go beyond surface-level sponsorships, building meaningful connections with LGBTQ+ consumers.
With the LGBTQ+ community’s global spending power estimated at $4.7 trillion, brands that embrace authentic partnerships with events like the Queerties can see significant rewards. The Queerties’ proven ability to engage audiences and amplify brand visibility makes it an essential platform for advertisers aiming to connect with LGBTQ+ consumers in impactful ways.
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Want to make a big impact in 2025? Partner with the Queerties and Q.Digital to showcase your brand authentically within the LGBTQ+ community. Reach out to our team today to start planning your campaign.
Let’s create something extraordinary together.