Five Q4 Tentpoles to Maximize Your Year-End Marketing Dollars

Published on September 30, 2024

With the year coming to an end, it’s time to put your remaining marketing dollars to work where they’ll have the biggest impact. 

Our Q4 tentpoles give you the chance to authentically connect with the LGBTQ+ community through high-impact campaigns that require minimal effort. Studies show 66% of LGBTQ+ adults recommend brands that support LGBTQ+ causes—so don’t miss out. 

Here are five opportunities to maximize your year-end strategy and finish 2024 strong.

October 

1. Celebrate Courage and Authenticity: Out For Good 2024

This October, Queerty’s annual Out For Good series returns, spotlighting the bravery of public figures who came out in the past year. These stories aren’t just about individual journeys—they’re about inspiring millions of others to live authentically.

Past sponsors like Xfinity, Nissan, and Target have already recognized the power of this platform to drive meaningful engagement. Now is your chance to join them in supporting this impactful celebration of truth and resilience.empowerment. Don’t miss the chance to align with this impactful celebration of truth and resilience.

Launch Date: October 1, 2024. Space available but is selling quickly. 

Interested in joining us? Get in touch.

2. Champion LGBTQ+ Excellence in Sports: Outsports Power 100

This October, Outsports unveils the Power 100, recognizing the most influential LGBTQ+ figures in sports, including athletes, coaches, executives, and journalists. With the recent acquisition of Outsports by Q.Digital earlier this year, this marks an exciting new chapter for the list, which celebrates individuals who are driving visibility and inclusion in the sports world. This prestigious recognition not only honors their achievements but also fosters a deeper connection with a passionate audience that values diversity and equality in athletics.

Launch Date: October 14, 2024. First to Market Opportunity. 

Ready to get involved?  Get in touch.

3. Dive Into LGBTQ+ History: LGBTQ History Month with Q.Digital

October is a vibrant Fall Pride month filled with important LGBTQ holidays that invite celebration and community engagement. These observances highlight the resilience and visibility of the LGBTQ community, making October one of the most significant months for queer identity.

Key dates this month include:

  • LGBTQ History Month (October)
  • International Lesbian Day (Oct. 8)
  • National Coming Out Day (Oct. 11)
  • International Pronoun Day (Oct. 16)
  • LGBTQ Center Awareness Day (Oct. 19)
  • Spirit Day (Oct. 19)
  • Intersex Awareness Day (Oct. 26)
  • Trans Awareness Month (November)
  • Transgender Awareness Week (Nov. 13-19)
  • Transgender Day of Remembrance (Nov. 20)

Launch Date: October 1, 2024. Space available but is selling quickly.

Interested in exploring partnership opportunities? Get in touch.

November

4. Celebrate LGBTQ+ Travel: Best of GayCities

This program attracts high-income travelers seeking inclusive experiences, providing advertisers with a prime opportunity to connect with an affluent audience eager for recommendations. The Best of GayCities Awards invites readers to vote for the top LGBTQ+-friendly destinations and accommodations. As winners are announced at the start of the new year—just in time for 2025 travel planning.Ensure your brand stands out as they plan their next adventures.

Launch Date: November 25, 2024. Category Exclusive Sponsorships Available

Let’s discuss how your brand can shine in this celebration!

December

5. Celebrate Trailblazing Voices: Native Son 101

This December, Native Son presents its fifth annual Native Son 101 list, honoring extraordinary Black gay and queer individuals who made impactful contributions in 2024. From breaking barriers to advocating for their communities, this initiative celebrates both notable figures and everyday heroes. Unlike the Native Son Awards, which recognize lifetime achievements, the Native Son 101 highlights those who shaped our community this year. Align your brand with this essential celebration of excellence within the Black LGBTQ+ community.

Launch Date: December 9, 2024. First to Market Opportunity & Category Exclusive Sponsorships Available

Celebrate with us! Contact us to explore partnership opportunities

Wrap Up 2024 with Meaningful Connection

Make the most of your year-end marketing by teaming up with our Q4 tentpole programs. It’s a great chance to connect with a loyal LGBTQ+ audience and celebrate important stories together. Get in touch with us today to chat about partnership opportunities and help your brand shine as we close out 2024!