Join Scott Gatz, CEO and founder of Q Digital, as he takes the stage at the ANA AIMM Member Forum on October 8, 2024 to delve into the importance of inclusive growth and the impact of targeted marketing towards the LGBTQ community. Scott shares key insights and case studies, illustrating how brands can effectively engage with LGBTQ consumers by moving beyond tokenism and embracing authenticity. He emphasizes the immense potential of the LGBTQ market, with Gen Z’s growing identification and allyship, and how brands can drive meaningful change by owning their narrative.
Through examples like GoRVing, Nissan’s “Driven” series, and OraQuick, Scott demonstrates how tailored, authentic content can elevate brand affinity, boost purchase intent, and create stronger connections with LGBTQ consumers. The session highlights how brands can leverage trusted media channels, like Q Digital’s portfolio, to create powerful campaigns that resonate with both LGBTQ individuals and their allies, ultimately driving positive impact and growth. Whether you’re a marketer looking to better reach this vibrant community or interested in the intersection of inclusion and growth, this discussion is full of actionable insights.