Authentic Voices of Pride (Chevrolet)

Brand:

Chevrolet

LGBTQ Nation “Authentic Voices of Pride” presented by Chevrolet

Chevrolet sought to engage the LGBTQ community through intimate conversations and powerful storytelling that focused on vital LGBTQ issues.

What we did

Q. Digital launched a massive content series called “Authentic Voices of Pride,” created to share poignant firsthand stories from within the LGBTQ community around topics including LGBTQ Families, Drag as Activism, Inclusion in Sports, Youth Homelessness, and Justice Reform. For each topic, Q.Digital created a long-form video with real, notable LGBTQ people, a mini podcast, and several in-depth, informative editorial pieces. Q.Digital created all the display creative and visuals and featured the content in a mix of high-impact custom co-branded units.  In a unique element, all media directed to the LGBTQ Nation microsite, not the Chevrolet site.

Automotive News profiled the campaign, and GLAAD nominated the content for their 2022 media awards.  The campaign also drove over $230K in donations to 5 LGBTQ charities with a combination of audience contribution and Chevrolet matching.

Long form videos with high profile and influential LGBTQ, fully executed by Q.Digital production teams.

Custom Microsite, homebase for all content and destination of all media.
Mobile Reveal with :30 cutdown of long form video
Custom Peak Unit with :30 cutdown of long form video, First Impression Takeovers

Long form editorial

See More Campaigns