Q.Digital Launches to Become the Largest Global LGBTQ Online Media Publisher
Company Passes Competitors in Online Global Audience Reach & U.S. Reach according to Quantcast
SAN FRANCISCO–(Marketwired – Sep 29, 2015) — Q.Digital today announced the consolidation of its existing online properties, GayCities and Queerty, with new acquisitions LGBTQ Nation, Dragaholic, and Bilerico Project to become the single leading independent digital media company serving the LGBTQ community. The merger and rebranding provides advertisers a means to engage with the LGBTQ community at unprecedented scale through custom executions, branded content, and live events.
Formerly known as GayCities Inc., Q.Digital has reached new milestones in organic growth, having surpassed Here Media and the Gay Ad Network (measured by unique visitors) in Quantcast’s monthly ranking of networks for August 2015.
“This is an exciting time for the LGBTQ community. As we’ve made major strides toward equality, ever larger audiences are turning to trusted voices in LGBTQ media. Marketers are now realizing the huge opportunity to connect with Q.Digital’s social, affluent and brand-loyal audience,” said Scott Gatz, Q.Digital CEO. “Buyers who want to reach LGBTQ consumers online know that our digital properties provide quality content, and now our numbers prove that we’ve got the scale to match.”
A recent Nielsen report found that American LGBTQ households shop ten percent more and spend seven percent more than the national average. The American LGBTQ consumer market is estimated to have an overall buying power of more than $884 billion, per Harris Interactive / Witeck Communications.
“We’ve been working with Q.Digital’s media properties for years because they have quality content and a strong audience,” said Lori Tieszen, Chief Marketing Officer at Stoli Group USA. “We’ve done various campaigns together—live events, video, and traditional banners—and with Q Digital, we’ve enjoyed great success reaching our customers in the LBGTQ community.”
MediaPost reported this story.
Q.Digital is the trusted voice in the LGBTQ community reaching more than 7.5 million visitors per month (per Google analytics). Q.Digital connects brands to the LGBTQ community through its various properties—Queerty, the news and entertainment site; GayCities, the travel site covering 224 cities worldwide; and LGBTQ Nation, America’s most followed LBGTQ news source. Q.Digital is an indispensable resource for individuals seeking inspiration for their life’s experiences. Q.Digital enables major brands such as HBO, Lexus, and Stoli to connect with this audience on a personal and credible level through custom branded content, video, live events and promotions .
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