LGBTs More Surprised Than Heterosexuals at Pace of Public Opinion Shift on Marriage Equality

Queerty survey shows LGBTs have different perspective on role of Monogamy and Religion in Marriage; are more optimistic U.S. Supreme Court will strike down same-sex marriage bans

San Francisco, CA, June 24, 2015 – On the eve of the US Supreme Court decision on same-sex marriage, Queerty — the leading news and entertainment site—released results of an extensive survey of its LGBT member base on the topic of marriage and marriage equality.

Queerty found that LGBTs are much less likely to consider religion and monogamy an important part of marriage. LGBTs were also much more surprised than their heterosexual counterparts on the speed of progress and were much more optimistic that the ruling will be favorable to same-sex marriage proponents.

Notably, millennial heterosexuals are much less likely to be surprised that the nation is moving towards full marriage equality and also find religion’s role in marriage less important than previous generations.

LGBTs have a different perspective on marriage:
• Significantly fewer LGBTs think marriage implies lifetime monogamy (68% vs 94% heterosexuals)
• Only 10% of LGBTs consider it important that marriage be considered a religious ceremony (vs 40% of heterosexuals)
• Only 70% of LGBTs expect immediate family would attend their wedding vs 94% of heterosexuals

LGBTs expect a favorable ruling and are more surprised at the pace of change:
• LGBTs are much more optimistic that the Supreme Court will strike down the remaining bans on same-sex marriage (60% vs 34% of heterosexuals)
• LGBTs are much more surprised at the speed with which a majority of Americans have come to support same-sex marriage (87% vs 67% of heterosexuals)
• LGBTs are much more likely to support companies that spoke out in favor of marriage equality (73% vs. 28% of heterosexuals)

Millennial opinions on marriage equality differ in key ways:
• Fewer millennial heterosexuals felt it was important that marriage be considered a religious ceremony (35% of millennial heterosexuals vs. 42% of older heterosexuals)
• Millennial heterosexuals were the least surprised at the speed with which a majority of Americans have come to support same-sex marriage (56% of millennials heterosexuals vs 72% of older heterosexuals vs 87% LGBTs)

Detailed Responses

LGBT
Heterosexual
It is very likely that the U.S. Supreme Court will invalidate the remaining same-sex marriage bans in 13 states
60%
34%
Surprised at the speed with which a majority of Americans have come to support same-sex marriage
87%
67%
Immediate family would attend your wedding if invited
70%
94%
Marriage implies lifetime monogamy
68%
94%
It is very important to me that marriage be considered a religious ceremony
10%
40%
I am more likely to patronize companies that spoke out early andoften in favor of the same sex marriage
73%
28%
Opposite sex couples will divorce at a greater rate than same-sex couples
13%
9%
Opponents of same-sex marriage are not necessarily bigoted and the circumstances of people’s views matter
53%
82%

Study Methodology
Queerty conducted a survey of its reader base from June 18-June 23 recruited via email, social media and an online article leading to 1711 respondents. Queerty separately recruited Heterosexuals via an online SurveyMonkey panel with completed surveys from 518 respondents.

ABOUT QUEERTY
Queerty covers what the LGBT community is talking about today: news, entertainment, politics, travel, local events and the arts. Queerty’s highly loyal readership is well informed and deeply engaged in the discussion: 75% say that Queerty offers perspectives that they cannot get elsewhere. Queerty reaches over 5 million readers each month.

ABOUT GAYCITIES, INC.
GayCities, Inc., is a fast growing media company targeting the LGBT community. It operates GayCities, the location based social network that helps people uncover the best of what’s happening everywhere, and Queerty, the news and entertainment site that’s “free of an agenda, except that gay one.” Together GayCities & Queerty reach over 7 million unique visitors, providing exceptional reach into the LGBT community for brands and agencies to engage with our audiences at a personal and credible level.